{"id":4481,"date":"2022-10-18T04:55:42","date_gmt":"2022-10-18T04:55:42","guid":{"rendered":"https:\/\/www.redpillvr.com\/?p=4481"},"modified":"2022-10-18T05:13:40","modified_gmt":"2022-10-18T05:13:40","slug":"hypebae-interview-with-redpill-artist-georgia-sinclair","status":"publish","type":"post","link":"https:\/\/www.redpillvr.com\/en\/press\/hypebae-interview-with-redpill-artist-georgia-sinclair\/","title":{"rendered":"Hypebae: DJ Georgia Sinclair Virtual Residency on Redpill Platform"},"content":{"rendered":"
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DJ GEORGIA SINCLAIR TAPS METAVERSE FOR HIGH-END VIRTUAL RESIDENCY<\/h3>\n

By Sofia de la Cruz<\/a><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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From her early days of hosting\u00a0KidsWB\u00a0at Warner Bros., Australian media personality and DJ\u00a0Georgia Sinclair\u00a0is the perfect embodiment of inspiration, and what it means to be a modern-day futurist and visionary.<\/p>\n

Over the past few years, Sinclair has risen to prominence throughout the\u00a0Los Angeles\u00a0and\u00a0Las Vegas\u00a0nightlife scene, bringing her vibrant beats to life from some of the industry\u2019s hottest nightclub venues, with active residencies at Zouk and Ayu at Resorts World Las Vegas, in addition to Big Night Entertainment Group venues, Tao Group, and Premier Nightclub at Borgata Casino.<\/p>\n

Her 10-year career as a DJ has taken her to levels she couldn\u2019t have possibly imagined during her days of TV hosting \u2013 and as fate would have it, fell into her lap in the most gut-wrenching periods of her life.<\/p>\n

In February, Sinclair sat down for an exclusive interview with\u00a0Digital Journal, revealing that early on in her TV hosting career, she was diagnosed with that forced her to resign from Warner Bros. and undergo a two and a half year recovery. \u201cI felt like I lost my identity. Little did I know, I was just discovering who I really was,\u201d she added.<\/p>\n

According to Sinclair, it was this period where she taught herself to DJ, using her passion for music as a distraction from her illness, and making that full transition into the electronic music landscape.<\/p>\n

In an exclusive interview with\u00a0Hypemoon\u00a0, Sinclair (and her virtual avatar) unpacked why the DJ believes virtual performances will soon become a normal and regular revenue stream for all artists \u2014 making live touring a premium for artists and consumers.<\/p>\n

\u201cWhat you\u2019re looking at behind me is the future of how artists are going to tour,\u201d Sinclair told\u00a0Hypemoon, pointing to her Unreal Engine 4-based avatar. \u201cShe\u2019s a motion capture avatar that moves just like I move in real time,\u201d she emphasized, adding that the underlying tech behind the avatar \u201cremoves a lot of the barriers that are presented with traditional touring, including travel time, costs, and physical limitations.\u201d<\/p>\n

According to the DJ, the growing popularity of today\u2019s understanding of virtual reality (VR) is a major milestone in our embrace of the technology:<\/p>\n

\nIt\u2019s taken us a long time to get to the point where I feel somebody could comfortably put on a headset and attend a show for a couple of hours \u2013 without getting sick. If you have ever interacted with VR, let\u2019s say, 10 years ago, where you put on a headset \u2013 feelings of nausea and dizziness were common. That doesn\u2019t happen as often anymore, and it\u2019s a lot more interesting visually.\n<\/p><\/blockquote>\n

Sinclair shared her belief that with platforms like Redpill VR, people will comfortably stay at a show for its full duration, and actually have the ability for their avatar to walk into the DJ booth and see what the DJ is doing in real-time.<\/p>\n

Throughout the interview,\u00a0Hypemoon\u00a0was able to see first-hand the high-end graphics and processing Redpill\u2019s technology uses to power Sinclair\u2019s studio and avatar.<\/p>\n

A First-Ever Virtual Residency<\/h3>\n

Considering herself a \u201cDJ before anything else,\u201d Sinclair\u2019s immersion into\u00a0Web3\u00a0stemmed from\u00a0 a period of burnout in her own career \u2013 something she says is not uncommon for most DJs today, adding the title of \u201ctech entrepreneur\u201d to her identity.<\/p>\n

\u201cI was going through this period of burnout. My travel schedule can be very grueling at times. I was just exhausted and it got me thinking there has to be a better way of doing this,\u201d she confessed.<\/p>\n

With a bit more brainstorming, Sinclair finally came up with what she considered to be the best of both worlds \u2013 literally.<\/p>\n

\nI started to think about what it would look like if I went \u2018virtual?\u2019 So, I started to look into a few different platforms, finally discovering and choosing Redpill, which is the platform I built my avatar on.\n<\/p><\/blockquote>\n

Today, Sinclair regularly performs inside \u201cAurora,\u201d her first-ever virtual residency with Redpill VR, a virtual reality platform that creates virtual performance venues.<\/p>\n

Its website also describes it as a VR platform that pushes for unparalleled social interactivity, unlimited creativity, effortless distribution and robust monetization of consumer and developer-generated content through immersive virtual reality music experiences, events, and venues.<\/p>\n

Sinclair told us that when she plays a virtual show, she, by and through her avatar, is performing live in a venue or studio \u2013 with her movements tracked using a special virtual camera system that drives a virtual motion capture avatar version of her.<\/p>\n

Debuting Her Virtual Avatar<\/h3>\n

Recognizing the real value of utilizing high-end VR tech like Redpill, she also admitted that it is currently a fairly expensive process \u2013 something she eventually believes will soon change and become the \u201cnorm\u201d for everybody, particularly artists.<\/p>\n

\nI thought this was the future. It is the future. And five years ago, I\u2019m looking into this future, where for a little while, I think many people called me crazy. But now, people are starting to catch up and understand that this is undoubtedly where it is going,\u201d she told Hypemoon<\/em>.\n<\/p><\/blockquote>\n

Having completed the design of her first virtual avatar in early 2019, Sinclair says it took most of that five year brainstorming period for her to finally \u201cperfect\u201d the vision for how she wanted to incorporate it into her everyday performances.<\/p>\n

\u201cThis avatar that you see now is actually hand drawn,\u201d she told\u00a0Hypemoon. \u201cThere was no scanning or photography involved in her creation at any stage. This was a team of multiple artists that drew this and created all of its layers.\u201d<\/p>\n

She compared her avatar to something that we would typically see in a world like HBO\u2019s \u201cWestworld\u201d:<\/p>\n

\u201c\u2026there\u2019s a skeleton under there, containing a whole bunch of different code. That\u2019s the reason this is able to move in a way similar to how humans do. It took a team of around six artists and approximately six weeks to actually construct her.\u201d<\/p>\n

Sinclair said that after some back-and-forth in approving different elements, she was able to approve the final artwork that took nearly (six weeks) to complete.<\/p>\n

Throughout the conversation, it became readily apparent that the ability to run these types of graphics in real-time that follow Sinclair\u2019s every movement, requires something more than a simple computer.<\/p>\n

\u201cRight now, to run graphics of this quality, you need a gaming computer,\u201d she explained, adding that \u201cit\u2019s quite expensive.\u201d<\/p>\n

\u201cThe gaming computers powerful enough to run high-quality graphics cost several thousand dollars, plus the VR headset on top of that,\u201d confessing that our current position in the VR landscape makes it quite the financial investment to be able to attend a show or event like this in VR however, she expects that to change in the next 6-12 months.<\/p>\n

\u201cThat\u2019s going to go away with cloud computing technology,\u201d she emphasized. \u201cAfter that, all you\u2019re going to need is the headset to tune into one of these shows.\u201d<\/p>\n

During NFT.NYC 2022, Sinclair performed live at VR World, streaming live through Redpill VR, with her avatar on a gigantic screen for all in-person attendees to watch.<\/p>\n

With companies like Meta and Apple releasing their own VR headsets, the DJ says that accessibility to these types of equipment will become \u201cbetter, faster, and cheaper.\u201d<\/p>\n

\u201cThat\u2019s what I mean when I say that I can\u2019t really see any downside to artists incorporating virtual performances into their tour schedule. It\u2019s also going to make attending a show more accessible for a lot more people,\u201d she said.<\/p>\n

How Do We Get There?<\/p>\n

Certainly, the road towards mass adoption requires both a fundamental understanding of what Web3 actually is (or what it\u2019s supposed to be) as well as that helping hand that makes that jump more \u201cnatural.\u201d<\/p>\n

\u201cWeb3 is freedom and power,\u201d Sinclair shared. \u201cAs an artist, it gives you the power to own and sell your own digital assets, which gives you a lot more options.\u201d<\/p>\n

Sinclair says that as a touring artist and music producer, this is really powerful, because it means that \u201cyou no longer need to rely on a record label to release your music\u2026I can reach my fans directly and self-fund my own projects. I also see this as equally powerful when I\u2019m touring virtually.\u201d<\/p>\n

As for the role virtual touring will play in the real world, Sinclair says that this won\u2019t replace live touring.<\/p>\n

\u201cAt the end of the day, I think this is going to make IRL performances a more premium experience,\u201d she said.<\/p>\n

She pointed to an artist and producer like David Guetta as an example. Guetta, a French DJ and music producer, has been a major staple in EDM culture with over 10 albums and according to Billboard, \u201cno less than 45 top 40 appearances on the national singles survey, including 28 top 10s.\u201d<\/p>\n

His recent single, \u201cI\u2019m Good (Blue),\u201d featuring Bebe Rexha has quickly grown to become the U.K.\u2019s No. 1 single, accumulating 5.4 million streams during the latest chart week \u2013 releasing to the public five years after its demo first dropped.<\/p>\n

\nImagine if you\u2019re a guy like [Guetta], right? The biggest DJ in the world, who is constantly on tour. He must have experienced some form of burnout before, perhaps not wanting to do 200 shows a year. But what if [he] could play 150 virtual shows or 200 virtual shows a year, and maybe 10 live shows a year? Well, wouldn\u2019t those 10 shows then become more special to him and of course, the fans attending? I think virtual touring is also going to create a lot more space for emerging artists coming through \u2013 a super positive thing for live touring.\n<\/p><\/blockquote>\n

From a fan\u2019s perspective, Sinclair also pointed to other physical world restrictions, including location and age. \u201cIf you are underage, for example, where you can\u2019t attend shows for that reason \u2013 in here, there\u2019s no alcohol. If you have a physical disability, you might not be able to attend certain IRL shows \u2013 you can attend in VR. It\u2019s really exciting and I think it\u2019s going to be game-changing for a lot of people.\u201d<\/p>\n

The Gold Standard<\/h3>\n

Ultimately, mass adoption is dependent upon the amount of awareness artists like Sinclair are able to raise about how these new technologies can really change our everyday perspective of how we choose to absorb content \u2013 in this case, enjoying live music.<\/p>\n

\u201cI think most people aren\u2019t even aware that this technology exists, nor that it\u2019s this good,\u201d she shared. \u201cYou know, I think most people still think VR is pixelated and not very interesting \u2013 but it will really just come down to making the hardware accessible, because that\u2019s the expensive part.\u201d<\/p>\n

She told\u00a0Hypemoon\u00a0that she can see a future in which these major phone companies like T-Mobile, Verizon, and AT&T begin to roll these VR headsets into their phone plans. \u201cPerhaps that will be a way that people can access the hardware. Until then, I want people to know that they can still view someone like me performing a virtual show in 2D through their computer through the Red Pill app, but the experience is a lot more interesting in virtual reality. I\u2019m just excited for the day where everybody has access to a headset and can actually put it on and enter a new world.\u201d<\/p>\n

So, the biggest question is do individuals need a VR headset to actually enter the\u00a0metaverse?<\/p>\n

No.<\/p>\n

The metaverse, essentially, is just any virtual space where users can interact within a computer-generated environment \u2013 virtual reality (with these headsets) simply enhances the experience an individual can have once they are inside the metaverse, just as Sinclair explained.<\/p>\n

For those who are in a position to invest into one of the market available headsets \u2013 ranging from Meta\u2019 Oculus Quest 2, HTC\u2019s Vive Pro, HP\u2019s Reverve, Pixmax Vision, etc. \u2013 Sinclair says that in her opinion, Meta\u2019s Oculus is the route to go.<\/p>\n

\nRight now, I think Oculus is the gold standard. It\u2019s hard to challenge that, but if anything, all of today\u2019s biggest tech companies are working on headsets right now, and undoubtedly, they\u2019ll come up with better technology that eventually trumps the Oculus. However, if you were going to shop for a headset right now, the Oculus Quest 2 seems to be the one everybody loves most.\n<\/p><\/blockquote>\n

Earlier this month, Meta (formerly Facebook), announced \u201cProject Cambria,\u201d the company\u2019s new high-end VR headset that fans have started to refer to as the new Oculus Quest Pro. Meta CEO Mark Zuckerberg recently confirmed that Meta\u2019s next headset will be officially revealed in October (most likely at Meta Connect 2022 on October 11).<\/p>\n

What\u2019s Next for Sinclair\u2019s Virtual Avatar?<\/h3>\n

As the conversation concluded, Sinclair hinted that we will be seeing a lot more of her virtual avatar soon.<\/p>\n

\u201cI have a few things on the boil, you will all be seeing a lot more of Virtual Georgia in the near future,\u201d she said.<\/p>\n

Sinclair\u2019s most recent single, \u201cLittle Love,\u201d debuted on September 16, which quickly followed August\u2019s release of \u201cRumbo,\u201d a Cuban-inspired tech-house banger.<\/p>\n

As a source of inspiration, Sinclair admitted that she\u2019s a huge Peggy Gou fan. \u201cShe\u2019s probably the coolest human alive, I love her.\u201d<\/p>\n

She also mentioned that she loves following fellow Aussie artists like Nervo and Alison Wonderland, in addition to other female powerhouses such as Anfisa Letyago, Madds and Sam Blacky.<\/p>\n

Fans are able to experience Sinclair\u2019s live shows in VR through the Redpill app or watch it in a 2D livestream from their computer.<\/p>\n

For this original interview and more news about blockchain, cryptocurrency, NFTs, and Web3, visit\u00a0Hypemoon.com.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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